The company’s shares fell nearly 2% Tuesday.Īs has been case with Apple and other smartphone makers, the four types of iPhone 15 models aren’t making any major leaps in technology. Investors apparently weren’t impressed with what Apple rolled out Tuesday.
The malaise is a key reason Apple’s stock price has dipped by about 10% since mid-July, dropping the company’s market value below the $3 trillion threshold it reached for the first time earlier this summer. The showcase at Apple’s headquarters in Cupertino, Calif., comes as the company tries to reverse a mild slump that has seen its sales drop from last year in three consecutive quarters. Apple on Tuesday unveiled its next generation of iPhones - a line-up that will boast better cameras, faster processors, a new charging system and a price hike for the fanciest model. IPhone 15 and 15 Plus models are displayed during an announcement of new products on the Apple campus Tuesday, Sept.
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